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Jim has written numerous articles published here and in popular social media and magazine websites, focusing on three topics. Enjoy!

 

Irrigation Consumer Bill of Rights: Smart Irrigation Starts With Smart Choices

Jim Lauria

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As we celebrate Smart Irrigation Month, it's a great time to highlight not only smart technologies, but the smart people and smart decisions behind them. One remarkably smart tool that ties all three of those elements together is the Irrigation Consumer Bill of Rights by Dr. Charles Burt of the Irrigation Training and Research Center (ITRC) at the California Polytechnic State University (Cal Poly) in San Luis Obispo.

How to Cannibalize Your Own Technology

Jim Lauria

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Business people love to talk about "disruption." They pride themselves on eating their competitors' lunch. Where their markets used to be about raving fans, now it's about inspiring craving fans, fueled by "hunger marketing" and the fear of missing out. There's a lot of dog-eat-dog philosophy...which is why it's important for companies to be willing to cannibalize their own technologies.

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